The significance of content in our daily lives is unprecedented. That’s no secret. Because of this, it can become a little difficult trying to decipher good content from not so good content. Throughout this blog post, I will give you a few pointers on how to sharpen up your skills on choosing solid content over poor content, as well as having knowledge on how to distribute quality content on a consistent basis.

Let’s get to it!


1. Know What You Like

You often hear people say, “Know your audience”, while you’re creating content, but I believe that hearing those words subconsciously causes us to overthink the process. Sometimes, we forget that we too are the audience.

When creating content, try to make sure that whatever you create has an inspiring element, because that’s what attracted you in the first place. Whether it’s adding a catchy phrase, using a conversational tone, painting a colorful scene with words, or including a cool special effect to your work, it’s important to constantly ask yourself what would you want to see as a consumer of your content.

By asking yourself this question throughout the creation process, you will be able to stay on track and remember the quality traits that you would both look for as a viewer, also what you would want to present as a producer.


2. Be Realistic

Although there’s no particular rule for how often you should post content since everyone’s material is different, know what works best for you. Of course, this only happens through trial and error. Don’t force yourself to post daily if you doubt that you have the resources to post at that level. Instead, start posting monthly or weekly and build up your resources so that you can ensure a constant stream of content for your audience.

If you tally your progress your goals will become bigger as you appreciate your accomplishments.

By posting your material on a consistent basis, your audience will become more familiar with your work. There may be a possibility that some may not be the biggest fan of your work at first, but by consistently posting your content, your audience will eventually grow to appreciate your work along with your progress.


3. Be Open to Feedback

As a creator, you place yourself in a very vulnerable position, that can sometimes be a little nerve-racking. You’ve worked extremely hard and have now placed your creation on display to the world. Although the process of publishing content can be scary, know that the worst thing that could happen is your audience not liking your work.

On the other hand, your audience could really admire your content – so either way, the audience’s feedback provides you with the opportunity to continue to evolve into the best content curator that you can be.

Think of your audience’s critiques like a study guide to a test. Your consumers will lead you to the answers that you seek to find in order to connect with them through your product. As a result, it’s up to you to apply their critiques to improve your content.

Being open to feedback, particularly that from your audience creates a recipe for success. A solid rapport is established between you and the consumer when you show them that their opinion matters.

An example of this can be seen with Whirlpools’ recent “Everyday Care” campaign. Throughout the campaign, Whirlpool encouraged their consumers to share their feedback with the product along with their #EverydayCare stories. The campaign would later go viral with more than 17,000 customers engaging via social media by applying the “Everyday Care” hashtag to discuss Whirlpool’s product.

Instances such as this, reflect how by providing methods for your audience to provide feedback, your relationship with them as a content curator can grow tremendously. Other ways that you can show your consumers that their voice matters, can simply be done by listing a survey link on your digital content, asking viewers/readers to post comments below your displayed content, and always making tweaks to improve your product.


Wrapping up

By applying these easy strategies, your product will improve and so will your dynamic between you and your consumers. Continue to both evolve with your work as well as communicate with your audience. You create for the consumer, and the consumer’s feedback gives you the gems to creating the ultimate product that they are looking for.